Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers door and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market is changing though, mainly due to quantum leaps in technology, composite door manufacturing being a prime example.
Composite doors are recognised as being superior to standard UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice as well as that when faced with a choice of a new family saloon or a new Rolls Royce for on the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups hence there is no was delighted to answer the call for a house improvement company in Devon that has for several years been retailing UPVC doors and windows. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal cause this was the fact that the large players in the redecorating industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the cost of switching the main focus of door retailing to a composite doors range and away from UPVC, which is what all of declared were offering. Moving into the fast growing composite doors market seemed a good move but kitchens . of outfitting a showroom was high. So the first thing we did was to get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the quality.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There appeared to be little difference between the door manufacturers here as virtually all those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with the development of British Standards into the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them what they were going total to help us to sell their products. The lack of marketing support, knowledge and training was truly shameful, indicative of the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus overall investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to light. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put would have see which door manufacturers would allow us to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that might cost several thousand pounds to outfit a new showroom and get initial customers, when we had been going to be ordering from your suppliers for years, so why whenever they not share on the inside start-up cost?
There were some companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or bring down proving samples associated with charge. Two companies totally outshined in conversation with and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to end up being the market leader in the near future had obviously done their homework and deliver cutting-edge technology such a great own-brand website which retailers can use for in-home demonstrations also as advertising tool. This blog has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and the website shows the finished design and price instantly, even including an online ordering center.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA